Isabel Marant for H&M -Rosie Huntington-Whiteley In Isabel Marant H&M

July 2024 · 2 minute read
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Media Platforms Design Team

BAZAAR recently asked cult designer Isabel Marant who exactly she designs for. "When I design, I do not work on a fantasy, but on reality: my aim is to dress real women in their everyday lives with clothes that have a function but also give an attitude," she explains. "As a woman of today, I know their needs and what they look for in a dress, but I also know how they feel in front of the mirror, which are their insecurities. I constantly try to solve these problems while creating pieces that express the energy of the moment."

Not long after hearing Marant's response, we saw this flawless photo of Rosie Huntington-Whiteley in a dress from the Parisian designer's much-anticipated collaboration with H&M. Consider it a French and Swedish match made in heaven. What struck us about the image is that the actress-model was en route to a doctor's appointment, which so perfectly reflects Marant's quote about dressing women for their real lives—not a fantasy night out, not a one-off gala, but the everyday—if the everyday could always look so chic. At H&M prices, perhaps it can.

See the 12 best looks from the Isabel Marant x H&M collection now, before it goes on sale November 14.

Headshot of Kerry Pieri

Kerry Pieri is Harper's Bazaar's Digital Fashion/Features Director. Kerry oversees the fashion vertical for BAZAAR.com, including launching digital covers, styling celebrity features, and managing recurring features including Brand Watch and My Life in Three Looks. In addition, Kerry edits the “best of” each season, from shoes to bags, denim and coats, and is consistently looking for shifts in the fashion realm to lend a voice. Kerry formerly served as the Editorial Director of  StyleCaster.com and as a producer at Full Frontal Fashion. She lives in New York with her husband Steve, and baby girl Lila Sky.

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